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Belgrade, Serbia – April 8th, 2014 – HDL Design House, provider of high performance digital and analog IP cores and SoC design and verification services, has announced that it has signed a representative agreement with Laflin Limited. Laflin is a sales rep firm targeting the Asia-Pacific market with focus on Japan, promoting semiconductor IP and EDA products from leading 3rd-party providers. The collaboration has already produced positive results with Laflin coordinating the signing of an agreement between HDL-DH and a major Japanese semiconductor company for SoC development in the HDTV area.

“In its roughly 10 year history, Laflin Limited has served nearly 20 clients for the Japan, China, Taiwan, Korea, and U.S. markets. Our major customers in Japan include Toshiba, Fujitsu, Renesas, Hitachi, Sony, Canon, Fuji-Xerox, Konica-Minolta, Kyocera, and MegaChips,” said Rick Ader, Laflin Limited President. “As a full service SoC design and verification company, HDL-DH is an attractive client for Laflin, particularly for today’s Japanese market. HDL-DH has a lot of experience in the development of SoC projects containing ARM CPUs. This is a strong attribute since many large Japanese semiconductor companies license ARM cores. There are opportunities to collaborate with these customers to develop and verify their ARM-based SoC designs. Also, HDL-DH is strong in the implementation of standardized protocols such as MIPI, HDMI, PCI Express, DDR, USB, JEDEC, and VbyOne, requiring a high level of design expertise. Customers in the Japan market may feel safer in working with a strong provider such as HDL-DH than trying to develop these protocols (IP) internally.”

“Our FlexIP core library, covering major protocols such as MIPI (CSI, DSI, UniPro), JESD204B, VbyOne and others, will help Japanese companies meet high-standard requirements while receiving responsible support at competitive prices. With approximately 30 ARM-based design and verification projects and twelve years of experience working with some of the most renowned semiconductor companies worldwide, customers in the Japan market can feel confident in choosing to work with HDL Design House for design and verification services,” said Mr Predrag Markovic, HDL Design House President and CEO. “We are delighted to announce that our partnership with Laflin Limited has already produced a successful customer engagement and look forward to continuing our prosperous collaboration.”

About HDL Design House:

HDL Design House delivers leading-edge digital and analog, design and verification services and products in numerous areas of SoC and complex FPGA designs. The company also develops IP cores and component (VITAL) models for major SoC product developers. Founded in 2001 and currently employing 60 engineers working in two design centers in Serbia, HDL Design House’s mission is to deliver high quality products and services, with flexible licensing models, competitive pricing and responsible technical support. The company was awarded ISO 9001:2008 and ISO 27001:2005 certifications in December 2006 and has achieved certifications from Direct Assessment Services (DAS). For more information, please visit

About Laflin Limited:

Founded in 2005, Laflin is a sales and marketing representation firm promoting semiconductor Intellectual Property (IP) and Electronic Design Automation (EDA) products and solutions from leading technology 3rd-party providers, targeting the Asia-Pacific market with focus on Japan. Laflin has direct and/or partner offices in Tokyo, JAPAN, Beijing, CHINA, Hsin-chu, TAIWAN, and Portland, Oregon, USA.

Contact Information

Milena Jovanovic
Marketing Manager
HDL Design House
phone: +381 (0)11 7859 557

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